Year word
SPARK
Your 2027 word is SPARK. You want new people, new energy and new ideas, and this year you are the one who lights things up rather than waiting for someone else to.

Strengths
- You make connections between people and ideas that nobody else sees.
- You bring energy to rooms that have gone flat.
- You start conversations, groups and plans with ease.
- You are generous with enthusiasm, and it is catching.
- You turn small ideas into exciting ones.
Next level
- Keep one spark going long enough to become a fire.
- Protect your energy, so you have some left for yourself.
- Follow through on the ideas you light for other people.
What this word asks of you
SPARK asks you to start things. A conversation with a stranger, a project with a friend, a group chat that becomes a monthly dinner, an idea that becomes a plan. You have felt flat, maybe, or a little too quiet, and this year wants some friction.
A spark is small and quick. It does not need a big budget or a perfect plan. It needs you to strike the match. This year, you are the person who says, why don't we, and then actually books it. You are also the person who brings people together, because sparks fly best between people. Expect energy, surprise and a few things that do not catch. That is fine. You only need a few to light the year.
Your first three months
January is for collecting kindling. Write down ten small ideas you would love to start: a supper club, a walking group, a creative project, a conversation with someone you admire. Keep each one small enough to start in a week.
In February, strike three of them. Send the messages, book the room, set the date. Do not wait for the perfect version. In March, notice which sparks caught. The ones that have energy, where people turn up and want more, are the ones to feed. The others can go out quietly. By spring you will have two or three things alive in your life that did not exist at New Year.
Your relationships
SPARK is a social word. It wants new people in your life and new energy in old friendships. Say yes to invitations, especially the unusual ones. Introduce friends who should know each other.
With the people you love, bring a little surprise back. A spontaneous night out, a new restaurant, a day trip on a Tuesday. If you are single, SPARK is an excellent word for meeting people: you are open, energetic and easy to talk to this year. If you are partnered, plan something new together every month. The spark in a relationship is not magic. It is novelty and attention, and you are in a year where you have plenty of both to give.
Your work
At work, SPARK means bringing ideas and energy. Pitch the new thing. Start a lunch-and-learn, a side project, a better way of doing a dull task. Connect people across teams who could help each other.
You are at your best this year in the early stages of things: brainstorms, launches, new clients, fresh starts. Volunteer for those. Then find a partner who loves the middle and the end, the steady finisher who turns your sparks into delivered work. Together you are unstoppable. If you are thinking about a new role or business, 2027 is a good year to test ideas quickly and cheaply. Light lots of small fires, and see which one warms the room.
A ritual to keep it
Every Friday, ask yourself one question: what did I start this week? Write the answer on a sticky note and put it on a wall or the inside of a cupboard door.
Some weeks the answer will be big, a new project, a new friend. Some weeks it will be small, a conversation, a new route to work, a recipe. Both count. Once a month, look at the wall of notes and pick one spark to feed with more time. At the end of the year you will have fifty notes, a handful of new things in your life and the habit of starting. That habit is the real gift of SPARK.